For this project, we were tasked with rebranding one of Liverpool’s neighbourhoods.
I was tasked to go and collect first-hand research into the neighbourhood.
I chose Cavern Quarter because the atmosphere was vibrant and full of life, and I wanted to create a design that symbolised that.
Incorporated the bright colours and patterns of the 60s into my design.
When conducting first hand research, I noticed the party tone of the neighbourhood. This was due to the bars and pubs. I symbolised this in my designs, through the drinks illustrations.
Rebranding
Concept 1 - Brand Application
Concept 2 - Gift Bags
Software used: Adobe Photoshop, Adobe Illustrator, ProCreate, Adobe Dimensions.
