I created these designs during my work experience at CALLUM Designs.
I chose a fluorescent design for this product for multiple reasons. I wanted the scooters to be fun and vibrant, but also to make sure the users of the scooter to were safe and could be seen by pedestrians and drivers, especially in the dark. The colours are tailored to both female, male or gender neutral consumers. I wanted to include a great number of different coloured designs so all consumers feel included.
Design Concept 1 - Fluorescent Yellow and Off White Design
Concept 2 - Fluorescent Pink and Black Design
Concept 3 - Fluorescent Blue and Off White Design
Concept 4 - Fluorescent Green and Black Design
(My empolyer has informed me that I am now allowed to show my work.)
