Currently in the world today, Gen Z are emerging as one of the most stressed demographics in the workplace. They face multiple issues such as financial instability and job loss, which is causing some serious problems for their mental health. Message of Hope is a social campaign that focuses on connecting people back to themselves. To give them small messages of hope and reassurance. Another goal of this project is to start Gen Z talking about serious issues. People often internalise their problems. The aim of this project is to break down those barriers and start up what could be life saving conversations.
The Messages of Hope - Letters
The messages will be delivered in the form of small letters attached to the Coca-Cola cans. I have included hand written typography and ‘Love from’ signatures to achieve a personalised tone of voice to the letters. The personalised design approach will make the reader feel like Coca-Cola really care about their consumers.
The Vending Machine in Situ
The messages will be delivered on the Coca-Cola cans and these cans will be delivered to the target audience from the vending machine. The vending machine has been designed to be distinctive and eye-catching in the cities it will be situated in. The substantial size of the machine and excessive use of Coca-Cola’s iconic red will draw the Gen Z audience in to interact with it. The colour scheme also allows the campaign to stay on brand.
Close Ups of the Machine
Storyboard
This is my ideation of how the campaigns advert would unfold. The storyboard reads from left to right on each row.
Software
Software used: Adobe Photoshop, Adobe Illustrator, Procreate, Adobe Dimensions, Adobe Stager, SketchUp.
