Software used: Adobe Photoshop, Adobe Illustrator, ProCreate, Adobe Dimensions.
In response to the brief, Ihave created a graphic identity for a chocolate company called Ebedi. This is a spiced chocolate brand that brings luxury to the high street. A unique treat for all to enjoy. The brand was inspired by the eternal flame site in Turkey. I was drawn to this particular phenomenon because of the culture and mythology surrounding it.
There is at a l e at this site of a fire-breathing beast called the Chimera, which was part lion, goat and snake. This beast, according to the Illiad, was slayed at the sight and it is said that her flame is still at the sight all these years later.
This story really drew me and influenced guite a few of m design decisions. The Chimera was the inspiration for the company logo and also more subtle design decisions such as the scratch marks in the chocolate. The eternal flame sparked many design decisions. From the fiery colour palette to including spices in the chocolates. It also inspired the name of the brand, Ebedi, which means eternal in Turkish. I chose this because it links the product to the rare phenomenon nicely.
There is at a l e at this site of a fire-breathing beast called the Chimera, which was part lion, goat and snake. This beast, according to the Illiad, was slayed at the sight and it is said that her flame is still at the sight all these years later.
This story really drew me and influenced guite a few of m design decisions. The Chimera was the inspiration for the company logo and also more subtle design decisions such as the scratch marks in the chocolate. The eternal flame sparked many design decisions. From the fiery colour palette to including spices in the chocolates. It also inspired the name of the brand, Ebedi, which means eternal in Turkish. I chose this because it links the product to the rare phenomenon nicely.
Packaging Design
Chocolate Design and Menus
Chocolates and Logo
The shapes of the chocolates have been inspired by the ornate Turkish lamps I discovered during my research. Under the chocolates will be a colourful feature for the different flavours. The further away from the centre of the packaging, the darker the colour gets and the more intense the flavour. The scratches embossed on the chocolates represents the Chimera talons, the mythological beast from the eternal flame.
Brand Guidelines
These brand guidelines break down the fundamentals of the brands whole identity and how it will operate. I really wanted to create a sense of occasion with these chocolates. So in my Brand Essence I included 'Eternal Memories.' Which links back to the name of the brand Ebedi.
Touchpoints
In addition to the brand application on the packaging, I have also created a few touchpoints most suited to the Gen Z and Millenial audience. The first is speaking to the audience through technology. The brand will gain exposure through sponsored posts.
When the target audience is walking home from work they may decide they need a treat after a hard days work. This touchpoint also indicates that the brand is different from its chocolate competitors through its language. The ellipsis makes the audience contemplate the words in the touchpoint.
'Travelling to see friends or family, or going on an adventure? Why not pick up these delicious treats.'- Ebedi. Having this product in the airport is a great selling touchpoint for people wanting to get a quick treat or a present for someone. This touchpoint also helps the brand expand internationally.
