The Carousel
I created a social media carousel highlighting their industry-leading standards in pig welfare. The aim was to communicate Sainsbury’s commitment to ethical pork production, focusing on key messages such as enhanced health and safety for pigs, greater financial freedom and support for farmers, and the brand’s leadership in responsible animal treatment. The visuals were designed to be informative yet approachable, aligning with the brand’s tone of voice while engaging users with clear, digestible content across each slide. Working within very detailed brand guidelines, I balanced clarity and creativity to deliver engaging, on-brand visuals that communicated these complex topics in a clear and consumer-friendly way. This made the project one of the most interesting I have ever embarked on. I designed the layout so that little bits of each 'window' overlapped onto the next slide. This would encourage the audience to keep scrolling through the post. Showing them that there was more to see.
Preview of online layout
I have also designed some social cards but unfortunately they have not been published online yet so they could not be featured in my portfolio.
